As part of the Gatorade National Player of the Year program, I had the opportunity to surprise top high school athletes on their home turf. It was a pleasure to help bring these stories to life!
Responsible for: scouting, art direction and client management
Athletes: Konnor Griffin (baseball), Ransford Gyan (soccer)
Photographer: Joe Greer
Sr. SMM / Content Creator: Carmen Dittoe
Content Creator: Jeremiah Fuentes
Led the search to help TurboTax identify emerging digital artists to create vibrant, youthful and eye-catching illustrations.
Responsible for: art direction and brand guidelines
Illustrations by Chandni Poddar, Kelsey Robinson, Dylan Padilla, John Lee and Ash Suh
Collaborative project with Tayshia Adams, a former Bachelorette from ABC's The Bachelorette, and talented LA nail artist, Stephany Torres, to discuss filing with TurboTax and the intricacies of nail art.
Responsible for: concept development, art direction, set design, wardrobe, shot list and client management
I had the opportunity to collaborate with Antoni Porowski and Jonathan Van Ness from Queer Eye to discuss tax tips and their side business, Yummers. With the support of our in-house production team, we produced content for both TurboTax and the talents' social media channels.
Responsible for: concept development, art direction, wardrobe, set design and shot list
I had the great opportunity to bring Timberland's 2023 Social Playbook and 50th-anniversary campaign to life by leading the development of creative visuals for implementation across owned social channels.
Responsible for: art direction, look & feel and deck design
Led the creative concept development and visual execution for the House of Hoops "In Her Eyes" WNBA campaign, which highlighted the impact of the WNBA on three Chicago natives and their community.
Responsible for: concept development, art direction, set design, location scouting, wardrobe, influencer selection, and shot list
Interview with the legendary skater Brian Anderson about the new Nike SB 'Polaroid' Dunk for Esquire Magazine.
Responsible for: art direction, copywriting, and photography
Worked on storytelling for the House of Hoops "Where the Game Lives" campaign, introducing Kevin Durant's 14th signature shoe with Nike.
Responsible for: concept development, art direction, set design, location scouting, wardrobe, talent selection, and shot list
Worked on an immersive campaign for LVMH Hennessy, which focused on highlighting their brand ambassador, Canelo Álvarez.
Responsible for: concept development, graphic design, at event video capture and photography
I had the privilege of working as the Senior Art Director for Jordan Brand's launch of Zion Williamson’s signature shoe campaign, titled Big Z.
Responsible for: graphic design, wardrobe, production staging, set design and shot list
A selection of top-performing social media assets I art directed for Footlocker's House of Hoops Instagram.
Responsible for: concept development, brand identity, graphic design and motion design and animation
Designers: Alex Kirsch and Kiery West
Illustrations for Nike Jordan Brand Air Jordan I “The Art of Color-Blocking” and the Air Jordan III “Animal Instincts 2.0” stories.
Responsible for: concept development, illustrations, graphic design and typography
Social media campaign for Amazon Prime movie, Sylvie’s Love.
Responsible for: art direction and graphic design
Digital illustrations for Vayner Media's ONE37pm.
Responsible for: concept development, art direction, illustrations, graphic design and typography
Art direction for social media templates for Vayner Medias ONE37pm.
Responsible for: concept development, illustrations, graphic design and typography
Digital artwork for Vayner Media's ONE37pm.
Responsible for: concept development, illustrations and graphic design.
I had the pleasure of interviewing Oskar Smolokowski, the CEO of Polaroid Originals, for Vayner Media's ONE37PM.
Responsible for: art direction, copywriting, and photography
Worked with celebrity talent for cover story and photoshoot featuring Mario, Mya, and Wyclef Jean.
Responsible for: art direction, set design and wardrobe
Exclusive article for Esquire.com reviewing Virgil Abloh’s “The Ten” Off-White x Converse.
Responsible for: art direction, copywriting, and photography
Work for Adidas Originals NHL 2018 Jerseys announcement on Instagram.
Responsible for: art direction and motion graphics
Story on Strange Food Combo brought to life on Snapchat.
Responsible for: art direction and motion graphics
Graphic layouts for Jordan Brand featuring new colorways for Fall 2017.
Responsible for: art direction and graphic design
Infographic created for Jordan Brand highlighting the Russell Westbrook Why Not Zer0.2.
Responsible for: graphic design
T-shirt design for First We Feast's (Complex Network's) inaugural Morgenstern's Finest Ice Cream Kanye West Ice Cream Week. Shirt displayed and sold exclusively at Morgernstern's NYC.
Responsible for: art direction and graphic design
Social announcements for artists joining the roster of performers at the inaugural ComplexCon. Creative direction led by Takashi Murakami and Brent Rollins.
Responsible for: graphic design
GIF created for sneaker releases depicting the struggle of trying to buy unattainable shoes.
Responsible for: art direction and motion graphics
