As Senior Art Director for the Luka Dončić Gatorade bottle drop, I led the design and execution for Gatorade’s social channels, collaborating closely with Luka and his team to visually express his “Let The Work Talk” mentality. Partnering with the ACD and motion designer, I developed concepts reflecting his dedication to the game.
Associate Creative Director: Mike Gallegos
Motion Graphics Designer: Dylan Padilla
Designer: Kylie Agon
As part of the Gatorade National Player of the Year program, I helped surprise top high school athletes and bring their stories to life through strategic, on-location creative. I led art direction from concept to execution, ensuring visual consistency across all deliverables, while managing client relationships, scouting locations, and delivering impactful, tailored solutions that aligned with project goals and exceeded expectations.
Athletes: Konnor Griffin (baseball), Ransford Gyan (soccer)
Photographer: Joe Greer
Social Media Manager: Carmen Dittoe
Content Creator: Jeremiah Fuentes
Ahead of Tax Season, I had the pleasure of helping TurboTax identify emerging digital artists to create vibrant, youthful and eye-catching illustrations.
Led art direction and created comprehensive brand guidelines, assembling and directing a team of illustrators to bring the vision to life. Provided hands-on guidance and feedback to ensure all work aligned with the brand identity and resulted in a cohesive, impactful final product.
Illustrators: Chandni Poddar, Kelsey Robinson, Dylan Padilla, John Lee and Ash Suh
In a collaborative project with Tayshia Adams, a former Bachelorette from ABC's The Bachelorette, and talented LA nail artist, Stephany Torres, to discuss filing with TurboTax and the intricacies of nail art.
I oversaw concept development, art direction, set design, and wardrobe to ensure a cohesive visual identity. I selected and collaborated with host talent, managed shot lists, led client communication on creative, and chose the photographer to align with the project vision. I also partnered with the content creator to capture and edit video, ensuring the final product was engaging, polished, and on-brand.
I had the opportunity to collaborate with Antoni Porowski and Jonathan Van Ness from Queer Eye to discuss tax tips and their side business, Yummers. With the support of our in-house production team, we produced content for both TurboTax and the talents' social media channels.
Led the creative process from concept to execution, shaping the visual narrative through art direction, wardrobe, and set design. Partnered in talent selection to align with project goals and crafted detailed shot lists to ensure a smooth production and cohesive aesthetic that elevated the brand and connected with the target audience.
I had the great opportunity to bring Timberland's 2023 Social Playbook and 50th-anniversary campaign to life by leading the development of creative visuals for implementation across owned social channels.
Developed a distinctive visual identity and tone of voice for the brand, blending aesthetics with messaging to craft a cohesive and authentic narrative.
Designed strategic decks and partnered with cross-functional teams to integrate the brand seamlessly across platforms, setting the tone for social engagement and all brand interactions.
My love for the WNBA came in handy with this project. I led the creative concept development and visual execution for the House of Hoops "In Her Eyes" WNBA campaign, which highlighted the impact of the WNBA on three Chicago natives and their community.
As well as leading the creative vision from concept to execution, directing art, set design, and wardrobe to align with brand values and aesthetics. Conducted detailed location scouting, curated influencer partnerships, and developed shot lists to ensure a seamless, visually impactful narrative that resonated with the target audience.
Interview with the legendary skater Brian Anderson about the new Nike SB 'Polaroid' Dunk for Esquire Magazine.
Responsibilities: Art direction, copywriting, and photography
Worked on storytelling for the House of Hoops "Where the Game Lives" campaign, introducing Kevin Durant's 14th signature shoe with Nike.
Responsible for: concept development, art direction, set design, location scouting, wardrobe, talent selection, and shot list
Worked on an immersive campaign for LVMH Hennessy, which focused on highlighting their brand ambassador, Canelo Álvarez.
Responsible for: concept development, graphic design, at event video capture and photography
I had the privilege of working as the Senior Art Director for Jordan Brand's launch of Zion Williamson’s signature shoe campaign, titled Big Z.
Responsible for: graphic design, wardrobe, production staging, set design and shot list
A selection of top-performing social media assets I art directed for Footlocker's House of Hoops Instagram.
Responsible for: concept development, brand identity, graphic design and motion design and animation
Designers: Alex Kirsch and Kiery West
Illustrations for Nike Jordan Brand Air Jordan I “The Art of Color-Blocking” and the Air Jordan III “Animal Instincts 2.0” stories.
Responsible for: concept development, illustrations, graphic design and typography
Social media campaign for Amazon Prime movie, Sylvie’s Love.
Responsible for: art direction and graphic design
Digital illustrations for Vayner Media's ONE37pm.
Responsible for: concept development, art direction, illustrations, graphic design and typography
Art direction for social media templates for Vayner Medias ONE37pm.
Responsible for: concept development, illustrations, graphic design and typography
Digital artwork for Vayner Media's ONE37pm.
Responsible for: concept development, illustrations and graphic design.
I had the pleasure of interviewing Oskar Smolokowski, the CEO of Polaroid Originals, for Vayner Media's ONE37PM.
Responsible for: art direction, copywriting, and photography
Worked with celebrity talent for cover story and photoshoot featuring Mario, Mya, and Wyclef Jean.
Responsible for: art direction, set design and wardrobe
Exclusive article for Esquire.com reviewing Virgil Abloh’s “The Ten” Off-White x Converse.
Responsible for: art direction, copywriting, and photography
Work for Adidas Originals NHL 2018 Jerseys announcement on Instagram.
Responsible for: art direction and motion graphics
Story on Strange Food Combo brought to life on Snapchat.
Responsible for: art direction and motion graphics
Graphic layouts for Jordan Brand featuring new colorways for Fall 2017.
Responsible for: art direction and graphic design
Infographic created for Jordan Brand highlighting the Russell Westbrook Why Not Zer0.2.
Responsible for: graphic design
T-shirt design for First We Feast's (Complex Network's) inaugural Morgenstern's Finest Ice Cream Kanye West Ice Cream Week. Shirt displayed and sold exclusively at Morgernstern's NYC.
Responsible for: art direction and graphic design
Social announcements for artists joining the roster of performers at the inaugural ComplexCon. Creative direction led by Takashi Murakami and Brent Rollins.
Responsible for: graphic design
GIF created for sneaker releases depicting the struggle of trying to buy unattainable shoes.
Responsible for: art direction and motion graphics
