Led the creative concept development and visual execution for the House of Hoops "In Her Eyes" WNBA campaign, which highlighted the impact of the WNBA on three Chicago natives and their community.
Responsibilities: Led the creative vision from ideation to execution, spearheading concept development and art direction to craft a visually striking narrative. Oversaw set design and wardrobe, ensuring every detail aligned with the project’s aesthetic and brand values. Conducted in-depth location scouting to find the perfect backdrop for each scene, enhancing the overall story. Played a pivotal role in influencer selection, curating the right partners to elevate the brand’s reach and impact. Developed comprehensive shot lists, meticulously planning each frame to ensure a seamless and powerful visual experience that resonated with the target audience.