My love for the WNBA came in handy with this project. I led the creative concept development and visual execution for the House of Hoops "In Her Eyes" WNBA campaign, which highlighted the impact of the WNBA on three Chicago natives and their community.
As well as leading the creative vision from concept to execution, directing art, set design, and wardrobe to align with brand values and aesthetics. Conducted detailed location scouting, curated influencer partnerships, and developed shot lists to ensure a seamless, visually impactful narrative that resonated with the target audience.
