I had the great opportunity to bring Timberland's 2023 Social Playbook and 50th-anniversary campaign to life by leading the development of creative visuals for implementation across owned social channels.
Responsibilities: Developed a distinctive visual identity and tone of voice for the brand, blending aesthetics with messaging to craft an authentic and compelling narrative. Led art direction, shaping the brand’s look and feel to create a cohesive and impactful experience. Curated every element—from typography and color palette to imagery and language—to ensure consistency and memorability across all touchpoints. Designed decks that effectively communicated the brand’s vision and strategy. Collaborated with cross-functional teams to seamlessly integrate the brand’s identity into every aspect of its presence, setting the tone for engagement on social and ensuring consistency in all brand interactions.