Led the search to help TurboTax identify emerging digital artists to create vibrant, youthful and eye-catching illustrations.
Responsibilities: Led art direction and developed comprehensive brand guidelines, including the selection and hiring of a team of skilled illustrators to bring the creative vision to life. Collaborated closely with the illustrators, providing detailed guidance and feedback to ensure alignment with the brand's identity and deliver a cohesive, impactful final product.
Illustrators: Chandni Poddar, Kelsey Robinson, Dylan Padilla, John Lee and Ash Suh
