I had the opportunity to collaborate with Antoni Porowski and Jonathan Van Ness from Queer Eye to discuss tax tips and their side business, Yummers. With the support of our in-house production team, we produced content for both TurboTax and the talents' social media channels.
Responsibilities: Led the creative process from concept to execution, shaping the visual narrative through art direction and meticulous attention to detail in wardrobe and set design. Collaborated in selecting the right talent partners to bring the vision to life, ensuring their expertise aligned with the project’s needs. Crafted comprehensive shot lists to ensure a seamless production flow and alignment with the artistic direction, creating a cohesive aesthetic that elevated the brand and resonated with the intended audience.